The designers behind Lover, Susien Chong and Nic Briand, started the label "based on what [they] loved or admired, [and] in turn [have] created a world with a mix and match of their favorite heroes, muses, films and songs." Their following includes indie-darling Joanna Newsom, Michelle Williams, and Kirsten Dunst.
Their latest collection was inspired by Patti Smith-style androgyny, and it features skinny black ties, wide-legged pants, and muted colors. The fit is relaxed, over-sized and gives off an appropriate aura of not giving a fuck.
images from "electric ladyland", AW 2008, southern hemisphere collection
images from "electric ladyland", SS 2008, northern hemisphere collection