Sofia Coppola is so awesome. I love this. It's hard to make an adorable perfume commercial, but she DID! (I HATE the Lancome one with Kate Winslet...is it trying to be a deliberately over-dramatic throwback?) Anyway, she's one of my favorite directors and everything she touches oozes with her aesthetic. AND SHE'S SO ON TOP OF THINGS! Brigitte Bardot music, check. Cute french girl, check. Amazing bike, check. Amazing dress, double check check!