victoria’s secret is that her lingerie is overpriced and underwhelming.

i very strongly dislike victoria’s secret. for one, they don’t sell maternity wear. not that they must, but a friend of mine who used to work for the store recalls a colleague condescendingly directing a woman to sears when she asked if they stocked nursing bras. it’s as if once you become a mom you’re relegated to the world of granny panties and mom jeans (remember: you’re not a woman anymore, you’re a mom!) my friend was also reprimanded for calling nipple covers “pasties” instead of “petals” in front of a customer. seriously.

but the main reason for my distaste is that they don’t cater to those who have small chests and are proud of it. almost every smaller size bra (as in, under a c-cup) is poorly padded to its core. who wants to parade around looking unnatural all the time (not to mention lying to the world)? it’s fine for special occasions but geez, talk about pushing a one-size-fits-all standard of beauty on women. so-called “flat” girls are not necessarily ashamed to be that way.

unfortunately, people seem to see VS as the clear channel of lingerie. yes, there are cute alternatives, and these venture beyond target, department stores and agent provocateur. as much as i love the latter, i just can’t bring myself to spend over $100 on half a bra.

so! it was with great pleasure that i recently discovered eberjey, and now i don’t really feel the need to shop anywhere else. they sell adorable bras and bralettes for affordable prices. they also stock cute matching underwear (ugh...i can’t say the p-word in seriousness) and pajamas/nightgowns/whatever you want to call your sleepytime clothes. they even sell maternity wear. hurrah!






(er, i’m not having kids anytime soon. i just really love the idea of embracing hot mommies.)